Mother becomes internet celebrity promoting clothes online

chinadaily.com.cn | Updated: 2018-02-09 13:36
Cheng Tingjuan broadcasts live online with her two sons in Hangzhou, East China's Zhejiang province, Feb 1, 2018. [Photo/IC]

Cheng Tingjuan, a mother of twin boys called the "fashion meimeida", has become a wanghong, or internet celebrity, by promoting clothes online in Hangzhou, East China's Zhejiang province.

As a popular online livestreaming host, Cheng shows hundreds of pieces of clothes in a six hour live broadcast every day to millions of fans on Taobao, and the video views for each broadcast number about 400,000.

Cheng and her team provide livestreaming service to thousands of businesses on Taobao and thousands of sample garments are mailed to her studio every day. The sales of products promoted on her show increase sharply after the exposure.

Cheng's income increased quickly, from 300 yuan ($47.41) and 3,000 yuan to 100,000 yuan in the first three months of her career as a livestreaming host, starting in September 2016. Her annual income this past year was about 5 million yuan, according to Cheng's husband Yu, who declined to reveal his full name.

Over 100 internet celebrities on Taobao have income surpassing one million yuan, according to a revenue ranking of Taobao celebrities released by the e-commerce giant in early December.

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