Ireland makes direct appeal

Film locations

Among them is the landscape, the Wild Atlantic Way, which bills itself as the longest coastal driving route in the world, and film locations for both Game of Thrones and Star Wars.

Kenny pointed out that many of the attractions were experienced by Gao Xiaosong, a popular Chinese talk show host who visited Ireland in September.

Gao's Morning Call programs and subsequent competitions have raised awareness of Ireland, Kenny said.

The new flight connection is also a welcoming development as Ireland seeks to diversify its tourism sources in preparation for the UK's departure from the European Union.

Mary Rose Burke, chief executive of the Dublin chamber of commerce, said it was not clear what Brexit will mean for Irish tourism because the UK is its biggest source of tourists.

"As we await clarity on how Britain's decision to leave the European Union will play out, it is important for companies to consider opportunities in new markets," she said.