Jianbing, a Chinese crepe, attracts New Yorkers

Brian Goldberg shows a Jianbing at the kiosk of Mr. Bing in UrbanSpace food court in New York, the United States, April 17, 2017. [Photo/Xinhua]

UrbanSpace in midtown New York is a place white-collars come for lunch during their workdays. For the past a few months, customers have always lined up before a kiosk under a banner with Chinese characters.

What this kiosk sells is a very authentic Chinese food in north China -- Jianbing, or the Chinese crepe. The kiosk is branded "Mr. Bing", and is owned by Brian Goldberg, who is born and raised in New York. Goldberg is very involved with Chinese culture: he was a Chinese major back in college in Boston, and studied in China 20 years ago.