Product aims to boost meat production

The Bluestar Adisseo Company, one of world's largest producers of animal nutrition products, announced the launch of methionine - an amino acid - in powder form. The product is said to meet the growing need for animal protein driven by fast-growing demand for meat in China.

Jean-Marc Dublanc, CEO of Bluestar Adisseo Company, says the fast-growing demand for safe and nutritious food, plus fluctuating prices of animal feed products, including wheat and corn, are requiring animal nutrition solution providers to offer products with higher efficiency, safety and quality.

Adisseo is the world's second-largest provider of methionine, with a market share of 27 percent.

The company went public in Shanghai in 2015, the first European company to be listed on the A-share market. Its plant in Nanjing, in East China's Jiangsu province, is one of the group's largest facilities globally. About 47 percent of products produced in the plant are exported to other countries.

China is currently Adisseo's largest market by sales revenue.

"We aim to offer high added-value services to help our clients gain precise animal nutrition solutions. Our consultancy-based analysis helps clients understand their specific needs and get customized feeding solutions for animal nutrition," said Dublanc.

In this way, clients can reduce and better control their costs, and use animal nutrition products safely and correctly. This also helps to secure the safety of the entire food supply chain.

Products such as probiotics can be used to replace some antibiotics. This may help reduce overuse of antibiotics in animal feeding and cut the risk of harm to end consumers, says Dublanc.

Adisseo is also open to growth opportunities outside organic growth, such as strategic mergers or acquisitions, technology alliances and partnerships in China and globally, says Dublanc.

The compound annual growth rate of global market demand for methionine has been about 6 percent since 2013. China's market demand is growing faster, at 7 to 10 percent, according to data from FoodInfo, an information services provider focusing on the food industry.

China's demands for meat protein have risen more than 50 percent in the past 10 years, and annual demand for animal feed is about 600 million metric tons, pushing up demand for animal nutrition products, according to research from the China Animal Feeding Information Network.

wuyiyao@chinadail.com.cn

(China Daily European Weekly 01/20/2017 page29)