China overtakes US in box office revenue

A record Lunar New Year in cinemas helped box office revenue in China surpass that in the United States in February for the first time, making China the world's biggest box-office market for the month, according to research firm Entgroup.

The holiday brought in $650 million in the world's second-largest movie market, said Entgroup.

Last month the US total was $640 million, and $710 million for all of North America.

Before February, the biggest box-office month ever in China was last July, with $580 million.

The Lunar New Year has become the peak movie-going period in China.

This year, it ran from Feb 18 to Feb 24. Box office takings during that week alone amounted to $270 million, according to data site 58921.com

The top movie in China last month was The Man From Macao II, starring Chow Yun-fat, which brought in $104 million, followed by historical action movie Dragon Blade, starring Jackie Chan, John Cusack and Adrien Brody, which had $95 million in box-office receipts.

In third place was the $40 million Sino-French epic Wolf Totem, directed by Jean-Jacques Annaud, which took in $72 million.

In fourth was Zhong Kui: Snow Girl and the Dark Crystal, a $30 million, 3D, VFX fantasy action adventure co-directed by Peter Pau and Zhao Tianyu and produced by Ann An of Desen International Media, with $56 million, followed by Xu Jinglei's romance Somewhere Only We Know with $44 million.

Running Man, an adaptation of a South Korean reality-TV format, took in $42 million in February.

In the US, the biggest Hollywood movie in the month was The Hobbit: The Battle of the Five Armies, which took in $36 million.

In 2014, box office returns in China surged 36 percent, Zhang Hongsen, head of the film bureau of the State Administration of Press, Publication, Radio, Film and Television, told Xinhua News Agency.

Last year's returns in the US were down more than 5 percent, to an estimated $10.35 billion, compared with $10.92 billion in 2013, according to tracking firm Rentrak, and no movie made more than $350 million from theaters in the US and Canada for the first time since 2007.

China's box office was boosted by strong growth in the number of theaters and screens. China added 1,015 cinemas and 5,397 screens last year, bringing the total number of screens to 23,600.

"On average, 15 more screens were added each day," Zhang said. A total of 618 Chinese films were produced in 2014, down from 638 in 2013.

More people went to see movies than ever last year, with viewers making 830 million trips to the cinema, up 34.5 percent year-on-year, State Administration of Press, Publication, Radio, Film and Television said.

Earnings of 66 films surpassed the locally symbolic 100 million yuan ($16.11 million) benchmark last year, including 36 domestic productions. In 2013, 60 films surpassed that figure.

Analysts are predicting that 2015 will be a banner year for US movie theaters because of a strong lineup of blockbuster films and solid early returns, The Wall Street Journal reported on Feb 27.

The three biggest movie chains in the US are Regal Entertainment Group, AMC Entertainment Holdings Inc and Cinemark Holdings Inc.

Despite a box office downturn, AMC Entertainment, which is owned by Dalian Wanda Group Corp of China, reported on Feb 17 that fourth-quarter earnings beat Wall Street's expectations.

AMC said earnings were 30 cents a share, while revenue of $712.2 million was about in line with projections, according to Variety.

Analysts had projected earnings of 20 cents a share and sales of $712.1 million, FactSet said.

Net earnings for AMC came in at $29.8 million, a steep decline from the $279.6 million the company recorded during the same quarter in 2013.

However, that was related to a one-time tax benefit of $265.6 million.

AMC's success was helped by stronger concessions revenue, which increased 8.8 percent to $215.3 million, up from $197.9 million in the corresponding period a year ago.

bianjibu@chinadaily.com.cn

(China Daily Africa Weekly 03/06/2015 page21)