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China Daily Online Media Kit

――Why Choose Chinadaily.com.cn?

--Big Brand

China Daily website was launched in December 1995, making it the first major national daily to go online. In January 2000, the website received the honor of being listed as one of China’s eight top state news sites. By informing foreign readers of the latest news and backgrounds about China, and Chinese readers of the world, the website serves a mission of connecting China, connecting World.

Consisting of news, information, education and internet-based wireless services, the website is currently expanding into a varied sphere of business. In addition to China Daily group newspapers’ e-editions, the site, under its domain, has such sub-sites as English News, BizChina, Living in China, Forum, Worldreport, Worldnow, English Study, SMS/MMS, Newsphoto and Newscartoon. Working 24 hours a day, the website releases over 1,600 pieces of news per day.

Published in both Chinese and English, and subject to 5.2 million pageviews a day, with more than 60 percent from overseas, the website serves as an online bridge between China and the rest of the world. With the mission of connecting China, connecting world, China Daily website will try its best to become a major global authoritative news website about both China and the world.

--Special Readership

Chinadaily.com.cn’s high-profile readers are decision makers from foreign and Chinese governmental organizations, big companies, and scientific and technological research institutions.

Daily Pageview: 5.2million

Nationality Distribution: Foreigners 63%; Chinese 37%

Dwelling Distribution: China 44%; North America 41%; Europe 8%; Oceania 2%;

Hong Kong, Macao & Taiwan 2%; Other 3%

Age Distribution: <25 22%; 25－34 29%; 35－44 18%; 45－54 19%; >54 12%

Career Distribution: Businessman 20%; Teacher 11%; Official 8%;IT 14%; Student 15%;

Media 3%; Other 29%

Education Situation: Bachelor 32%; Master 61%; Other 7%

Position Distribution: Clerk 38.3%; Decision-maker 23.4%; Manager 22%;

Retiree 10.1%; Student 6.2%

Monthly Income(US$): >7000 18% 3000-6999 26% 1000-2999 21% 500-999 10% <499 25%

Company Scale(staff number): >1000 30.4%; 500－999 6.2%; 100-499 16.8%; <99 46.6%

--Milestones

-May 1994: The China Daily launches its electronic edition.

-December 1995: The China Daily unveils its web edition, becoming the country's first national newspaper to go online.

-September 1996: Chinadaily.com.cn establishes a mirror site in the US.

-1997: America Online names Chinadaily.com.cn one of the top global news websites.

-1999: Chinadaily.com.cn is admitted into the China's Top 10 news portal list, the only English-language website to do so.

-2000: The Chinese government designates Chinadaily.com.cn as one of the country's five key media websites.

-2000 Chinadaily.com.cn joins ‘Asian News Network,’ an alliance of national daily newspapers in Asia.

-August 2000 Chinadaily.com.cn launches a bilingual language webpage, Language Tips.

-January 2001: Chinadaily.com.cn opens its photographic webpage, newsphoto.com.cn.

-March 2001: Chinadaily.com.cn unveils its Chinese-language webpage, worldreport.com.cn.

-June 2001: Chinadaily.com.cn tackles city living with the English-language Metrolife.

-July 2001: Chinadaily.com.cn launches its newscartoon.com.cn webpage.

-November 2001: Chinadaily.com.cn opens its Business Daily Update webpage, BizChina.

-May 2002: Chinadaily.com.cn launches its www.chinagateway.com.cn webpage.

-May 2002: Chinadaily.com.cn unveils its short message service, SMS.

-August 2003: Chinadaily.com.cn launches new edition of worldreport.com.cn.

-September 2003: 21st Century Teens·Kids Edition starts publication.

-October 2003: Chinadaily.com.cn unveils the English edition of www.chinaculture.org.

in New York.

-September 2004: Chinadaily.com.cn and Sohu.com launch English.sohu.com.

-October 2004: Chinadaily.com.cn unveils the Chinese edition of www.chinaculture.org.

-December 2004: Chinadaily.com.cn opens its mms.chinadaily.com.cn.

in New York.

-January 2005: Chinadaily.com.cn and FESCO launch Career Weekly.

-August 2005: Chinadaily.com.cn successfully holds the first ‘Beijing·Tokyo Forum’.

-September 2005: chinaculture.org gets ‘2005 World Summit Award China Nomination’.

-December 2005: The channel ‘News Center’ achieves ‘2005 China Website Brand Channel’.

――Classic Cases

● Lufthansa German Airlines

● Alibaba

● Asia Travel

● Buick Auto

● Manchester Business School

● Deer Jet

● ConocoPhillips

――Advertising Rates

● Chinadaily.com.cn Structure

One homepage and eleven channels:

News，Business，Living in China，Forum，Worldrep，English Study，Kit Century，SMS/MMS，Newsphoto，Newscartoon

Columns under channels：

Channel	Columns under channels
News	China，World，Business，Life，Sports，Most Popular，Photo Gallery
Business	Industry Updates, Biz Guide, Biz Events, Services, Biz Shop
Living in China	Potpourri, Beijing, Shanghai, Guangzhou, Travel
Worldrep(Chinese)	Politics，Comment，Feature，Military Affairs，Coverage，Photo，People，Voice，Flash
English Study	News English, Online Listening, Words Garden, Book Channel, Kaleidoscope