China's CCTV5, the country's main sport channel,
will become a 24-hour Olympics channel from January 1st, 2008, China Central
Television (CCTV) President, Zhao Huayong has said.
Zhao said preparation works including promotion, technical upgrades,
logistics, multimedia and marketing has almost finished for the CCTV5 Olympic
The 2008 Beijing Olympic Games will open in August 8th and close on August
24th. During the 17 days of competition, 2500 hours of sport programmes will
air. That is 1,000 more hours of broadcasting than during the 2004 Athens
Other CCTV channels and digital TV channels will cooperate with CCTV5 to
provide a colourful sport broadcast to the world.