As the 2008 Olympic Games are drawing near, more and more advertisements bearing the Beijing Olympic emblems are appearing on the streets of the Chinese capital, creating a rich festive atmosphere.Since the Beijing 2008 Olympic Marketing Plan was launched on September 1, 2003, 11 partners, 10 sponsors, and 19 exclusive suppliers and suppliers have been selected for the Beijing 2008 Olympic Games, in addition to the 11 IOC Worldwide Olympic Partners.[Beijing Daily]

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